People who train hard top the list. Zinc is lost through sweat, which means the more you move and the harder you work, the more you're burning through. Endurance athletes and high intensity trainers frequently consume less zinc than recommended and lose significant amounts on top of that through every session.
Plant based eaters are also at higher risk. Zinc from animal sources like oysters, red meat, poultry and dairy is absorbed efficiently. Zinc from plant sources like legumes, seeds, nuts and whole grains is bound to phytates, which actively reduce how much your body can absorb. Eating zinc rich plants doesn't automatically mean you're absorbing zinc rich amounts.
Chronic illness, inflammation, infection and heat exposure all increase demand further. Basically, anything that stresses your body increases how much zinc it needs, right at the point when you can least afford to be running low